Kim Kardashian has gone filter-free showing off her glowing face in a video to boost her newly launched beauty business.
The reality star, 41, was recorded while receiving a facial from world-class aestheticians Joanna Czech who used Kym’s products from her SKKN line.
The mum-of-four shared the footage to Instagram which showed off her natural skin in a switch up from her trademark full glam.
Fans were keen to see her glow but also spotted some flaws including red spots, blemishes, and some fine lines as the facialist applied the products.
The TV star shared that she created a nine-product ritual with the help of “dermatologists and aestheticians”.
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But fans have questioned why Kim is going into the beauty business two years after Kylie, potentially putting their products in direct competition of each others, Mirror reported.
One commentated it could shed shade on TikTok with one saying: “She’s coming for Kylie skin.”
A third asked what many others seemed to be wondering: “Why would she have a skincare line when Kylie has one?”