It’s an interesting look at what’s gaining traction, which could also inform your product development and/or marketing efforts moving forward. If you see that a certain product is trending in your niche, maybe that’s something that you could look to highlight in your ads, or maybe, it could give you inspiration for your future concepts.
Either way, it’s an interesting overview of the year that was in Search, and an interesting perspective on what people are looking to buy, post-pandemic.
If that’s what we’re now in. COVID, of course, is still lingering, and there remains a level of risk, which is still influencing people’s behavior.
And you can see that, to varying degree, in the trends, which is also worth noting in your research.
You can check out Google’s Holiday 100 for 2022 here.
